recipes. rituals. real talk
recipes. rituals. real talk
cookies • brownies • blondies • loafs • custom cakes
By Sade
simple ingredients, elevated taste
for the dessert connoisseurs, the ingredients readers, & the lovers of everyday sweet moments
Sweetened by cane sugars · No enriched flours · Chocolate without emulsifiers · No preservatives or artificial additives
By Sade takes a different approach from many modern baked goods that rely on highly processed ingredients, additives, and stabilizers to extend shelf life or alter texture. We prioritize simpler, more recognizable ingredients and bake in small batches for freshness. We believe what goes into something matters just as much as how it tastes.
Currently available through direct orders and local partnerships, with expansion into cafes and retailers across Orange County and surrounding areas underway.
Desserts are baked in a licensed California Cottage Food kitchen. Based in Costa Mesa, California.
We accept a limited number of custom and direct orders each week.
To place an order or inquire, please email orders@najonisade.com with your request, desired quantity, and date.
You can also connect via Instagram @bysade.studios.
Local pickup and delivery options available.
By Sade partners with local cafés and retailers to provide fresh baked goods that help enhance their customer’s experience.
If you’re interested in carrying By Sade, please reach out to orders@najonisade.com to request a sample box, pricing, and availability.
Based in Costa Mesa, serving Orange County and surrounding areas.
By Sade started from two things: a childhood love for baking that grew into a deeper passion and creative outlet over time, and a genuine care for what goes into the food we consume.
I feel incredibly grateful to have built a business that allows me to combine both. I hope my desserts are something you can truly enjoy, share, come back for more.
With Love, Najoni Sade
P.S. as By Sade continues to grow, I’m excited to expand into new offerings this year (spoiler alert: projects will be involving ice cream)